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Hello,
Welcome to the latest edition of our ViralTracker newsletter. This month we take a closer look at branded content, a violent attack on YouTube by Sylvester Stallone and our new ViralTracker visuals page, so make sure you read on!
Branded Entertainment Keeps Growing
Branded content is set to be one of the biggest growth areas in advertising in the US according to private equity firm Veronis Suhler Stevenson. They predict a 7.3% yearly rise in spend on branded entertainment up until 2014. This is in contrast to the ‘sluggish’ 2.2% growth of traditional media.
We have previously discussed the importance and rise of branded content in the marketing industry. With increased media fragmentation and almost unlimited amount of choice it is becoming increasingly difficult for brands to stand out and grab people’s attention.
 By the way, did you know that by 2014 it is expected that almost 200 million people of the US internet population will watch online video at least once a month? Many brands are starting to pay close attention to what is happening to their branded content.
That’s why we firmly believe in the power of online branded content and it is clear that our decision in 2003 to start a company that would enable marketers to track and measure their online branded content and improve their ROI is starting to pay off.
Stallone Blows Up YouTube
If you are an action movie fan than you must know by now that Sylvester Stallone has organised a reunion of kick-ass action heroes of sorts. His new film, The Expendables can boast a cast of Stallone himself, as well as Dolph Lundgren, Bruce Willis, Jet Li and Mickey Rourke.
 It’s promising to be an explosive film and to illustrate that exact point the film’s YouTube channel gets blown to bits by Stallone during an interview. The idea of a video interacting with the YouTube environment is nothing new. Nintendo were the first high profile case study when Wario broke the video portal’s page, but it does once again highlight the huge creative opportunities online video has to offer.
ViralTracker Visuals Page Launched
Are you always looking for new and creative ways to convince your clients of the importance of online video and viral marketing? A picture is worth a thousand words. They are a great way to visualize complex issues and convey new ideas.
That's why we have created The ViralTracker Visuals Database, which is full of great visuals that help explain the power of social media, online video and viral marketing. Scroll down for a teaser, but make sure you check out the page with all our ViralTracker Visuals too!
ViralTracker Trial Discount
If you are planning your social campaign with online videos, viral commercials or movie trailers, you might want to improve your viral marketing ROI and digital content with 300% with ViralTracker. You can see all benefits in this video demo: http://www.viraltracker.com/viraltrackerdemo
ViralTracker is happy to offer first time subscribers a 15% discount on their first 3, 6 or 12 month ViralTracker subscription.
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