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Hello,
Welcome to another ViralTracker newsletter. This month we will look at Sony’s new video platform, Econsultancy’s latest research and we are on the look out for an ambitious sales tiger so make sure you read on!
Companies Increase Spend Analytics
Research recently published by Econsultancy, in cooperation with Lynchpin, has found that companies are intending to increase their spend on both staff and technology dedicated to web analytics.
Interestingly, according to this research web analytics is now expanding beyond just on-site analytics.
Andrew Hood, MD of Lynchpin, concluded “This year the clear message is that analytics is no longer just about what's happening on your website. The growth in social media monitoring is hardly surprising given the growth of this channel, but the increasing use of competitor analysis and feedback tools highlights the practical need to understand the bigger picture.”
ViralTracker is currently offering a 15% discount to any first time users – so are you one of the marketers that wants to get more insights, data and increased ROI? Get in touch now!
Sony Launches Crackle In UK
Last month we reported that ‘Long is the new Short’, with brands increasingly making use of long form content online. Following on from this Sony recently announced they have launched their video portal called Crackle in the UK market.
The Crackle content is also available on platforms such as Youtube, Metacafe and Dailymotion and will consist of ad-funded short- and long form content such as TV shows and feature length films.
Erik Berger, Sony's VP of Digital Networks said: “Our content is chosen and programmed for the true video buff who loves movies and TV shows and also wants to discover the best new content on the web.”
Sony, like many brands before it, has realised the growing importance of online video in the overall marketing mix. It will be interesting to see if Crackle can take a chunk out of Youtube’s growth.
ViralTracker Looking For A Sales Tiger
To meet our ambitious targets for 2010 we are looking for a highly assertive and strong communicator to join our business development team as account manager. Are you self starting with a keen eye for a business opportunity and looking for a new opportunity?
We are part of WPP, the world’s largest marketing communications network, and have the clear ambition to be the leading provider in our field. The successful candidate will be joining our team in Amsterdam.
Read more about the job opening here and send your CV and covering letter to Igor Beuker.
ViralTracker Trial Discount
If you are planning your social campaign with online videos, viral commercials or movie trailers, you might want to improve your viral marketing ROI and digital content with 300% with ViralTracker. You can see all benefits in this video demo: http://www.viraltracker.com/viraltrackerdemo
ViralTracker is happy to offer first time subscribers a 15% discount on their first 3, 6 or 12 month ViralTracker subscription.
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