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Hello,
This month is all about music videos. We have all the statistics from the latest OK GO music video, Lady Gaga’s record breaking Youtube videos and Chicane’s latest video which has attracted a lot of attention. We also have some great ViralTracker news to announce, so make sure you read on!
OK GO, Let’s See Some Stats
We wrote about OK GO’s hugely successful video clip for their latest single called ‘This Too Shall Pass’. Since then they took a big risk in dropping their record label over a distribution rights dispute (particularly focused around embedding of Youtube videos) – but our statistics prove they made the right decision:
In the first 11 days the video attracted over 7 million views – and it’s currently still attracting tens of thousands of views each day, highlighting the importance of the long tail in viral marketing. Get all the statistics and background of this campaign at Viralblog.
Lady Gaga Breaks 1 Billion Views
Lady Gaga is what can only be described as an online phenomenon. Everything she does turns into viral gold, just look at these stats for her music videos:
- Poker Face – 375 million views
- Just Dance – 273 million views
- Bad Romance – 360 million views
She already held the record for the single most successful Youtube video (Poker Face), but she is now also the single most watched artist on Youtube – she also is the first person to reach the enormous 1 BILLION views milestone!
Good luck buying the attention of such a huge and engaged audience with TV ads!
Come Back And Stay – Chicane Goes Viral
OK GO and Lady Gaga have paved the way for other artists to utilise online video to reach and engage their fans. Chicane created a spoof viral video in which a heart broken guy travels all across Europe to win his loved one back. In two weeks time the video attracted over 300,000 views.
As you can see from the example above, more and more artists are realising the power of online video and we believe that many brands will follow their lead in 2010. Be sure you are not left behind and make the most of the opportunities of online video right now!
Christen Iversen Becomes ViralTracker Reseller
Earlier this month ViralTracker announced its partnership with Christen Iversen, commercial UK film editor and consultant, as part of its Authorized Reseller Program.
Igor Beuker, founder of Grupo LaComunidad illustrates: “Most brands and entertainment companies have discovered that viral videos and online trailers can be powerful weapons of mass affection. ViralTracker enables them to understand about reaching and engaging with online video and how to improve their marketing ROI and digital content strategies”.
Christen Iversen explains: “Creating trackable media is the only way for my clients to accurately gauge their ROI and create their new campaigns and new media advertising budgets accordingly. And the cooperation with ViralTracker enables my clients to do just that.”
We are currently still looking for resellers worldwide, so if you are interested to work with us get in touch now.
We Are Still Looking For Influencers
ViralTracker is constantly trying to improve, making the program more user-friendly and easy to work with. That is why we need opinions from ViralTracker users as well as people who have never used it, but have needs to gain insights about online videos, trailers and commercials to create better digital content strategies.
Through this survey, we can map the things that still need to be improved. So if you have an opinion regarding ViralTracker or would like to give us your feedback please share it in this survey.
It only takes 5 to 10 minutes of your time and we are giving away a copy of Firebrands by Michael Moon and a free 3 month ViralTracker license among the respondents!
ViralTracker Trial Discount
If you are planning your social campaign with online videos, viral commercials or trailers, you might want to improve your viral marketing ROI and digital content with 300% with ViralTracker. You can see all benefits in this video demo: http://www.viraltracker.com/viraltrackerdemo
We are happy to offer you a 25% discount on your first 3, 6 or 12 month subscription.
Connect
To get started with ViralTracker, connect to us.
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