Hello,

This month we will once again bring you all the latest news from the world of online video. What are the 5 reasons you should track online videos. We will take a look at Frito Lay’s highly creative execution on Vimeo, OK Go’s latest video which is once again destined for viral greatness and Igor Beuker’s view on why online video is a disruptive force.

Five Reasons Why You Should Track Online Videos
Recently we published our top 5 reasons of why companies should track their online video campaigns.

Number 5: By keeping track of the reach and response to your online video campaign you can see how your videos are performing. If you’re video is getting picked up quickly in France, but is struggling to get traction in Russia you can adjust the split of your budget accordingly.

Read the complete top 5 here.

Frito Lay and Vimeo
The rise of online video advertising seems unstoppable with increasing volumes, budgets and also more and more creativity. There have been examples on YouTube. However, other video portals have not been sitting still. Frito Lay Dips is using Vimeo to set a new standard in online video advertising.

Read more about this campaign here.

OK Go – This Too Shall Pass
OK Go, the band that reached viral spread and won a Grammy Award for “Best Short-Form Music Video” in 2007 with their “Here It Goes Again” music video seem to have done (or even: are doing…) it again.

Since this video reached viral spread in just hours you best follow OK Go @Twitter if you like to be among the first to know the latest news. We have been tracking the video in ViralTracker as well. As you can see the video skyrocketed after 1 day and already reached 3 million views after 3 days. Amazing!

Improved Reseller Rates
Yes, your eyes are not deceiving you – we have increased our reseller commission for 2010. Our reseller commission now starts at 20% and could even go as high as 25% for very successful ViralTracker partners.

We are currently looking for resellers all around the globe, so if you are running multiple viral campaigns for your clients and need a powerful tracking tool which enables you to both monitor and evaluate the success of your campaigns get in touch now or find out more on our website.

Why Online Video Can Be A Disruptive Force
We seem to have entered the post digital revolution era, which we tend to call digital re|evolution. Here the only constant factor seems to be: change?! Read more here.

Connect
To get started with ViralTracker, connect to us.