Hello,

Wow, time flies – it feels like the new decade only just started, yet we are already in February! And a new month means another update of the latest news on anything viral and video from the ViralTracker team.

Transforming the Trailer
Late January NMA published an article focused around the changing landscape of marketing films. Studios such as Paramount, Universal and Warner Brothers are increasingly spending their marketing budgets online on engagement through social media and viral marketing.

With behind the scenes and outtakes, as well as theatrical trailers and previews the studios have the perfect tools to engage their audience in online spaces, particularly social media – the content is unique, compelling and exclusive, which are all important ingredients for a successful viral campaign.

Steve Hunt, head of media at Paramount UK, told NMA “we demonstrated our commitment in terms of spend over the last 5 years. Our online spend used to be 5-7% of the marketing budget; it has now grown to 12-15%”

And with increased budgets comes the need to measure effectiveness and provide ROI. ViralTracker is ideal for any movie marketer who wants to find important consumer insights, improve the creative execution of trailers and improve the ROI of viral marketing campaigns.

Get in touch with our business development team now and we’ll show you how we can help your brand.

Improved Reseller Rates
Yes, your eyes are not deceiving you – we have increased our reseller commission for 2010. Our reseller commission now starts at 20% and could even go as high as 25% for very successful ViralTracker partners.

We are currently looking for resellers all around the globe, so if you are running multiple viral campaigns for your clients and need a powerful tracking tool which enables you to both monitor and evaluate the success of your campaigns get in touch now or find out more on our website.

ViralTracker Looking For A Sales Tiger
To meet our ambitious targets for 2010 we are looking for a highly assertive and strong communicator to join our business development team as account manager. Are you self starting with a keen eye for a business opportunity and looking for a new opportunity?

We are part of WPP, the world’s largest marketing communications network, and have the clear ambition to be the leading provider in our field. The successful candidate will be joining our team in Amsterdam.

Read more about the job opening here and send your CV and covering letter to Igor Beuker.

New ViralTracker Demo
The more observant reader of our ViralTracker newsletter will have spotted we have recently changed our logo. Not only have we freshened up our logo, we have also recently updated our ViralTracker Demo video. The video highlights all the benefits and Unique Selling Points of ViralTracker and takes you on a tour through our online client dashboard.
The video has been split into 15 chapters, each highlighting a different area of ViralTracker – making it really easy to find out more about the specifics of ViralTracker which matter to you and your brand.

You can find our brand new video demo right here!

Connect
To get started with ViralTracker, connect to us.