|
|
Hello,
This edition brings you the latest news about ViralTracker, our latest cases and our special Christmas offer!
Online Video Ad Spend To Increase
Recent research by BtoB Magazine has indicated that 51% of Business to Business marketers are looking to increase their spent on online video. More and more marketers are shifting their budgets online and with the increase of consumer engagement with video it is logical that budgets start to shift this way too. In order for this budget to be spent wisely it is imperative to have the right measurement tools in place to prove your ROI.
This is what one of our clients had to say about online video ROI
“With ViralTracker you can improve your viral marketing ROI and digital content with 300%” – Michael Moon, CEO Gistics.
See how ViralTracker can help you improve the ROI of your online video campaign right now!
Christmas Special
For most of our clients Christmas is the busiest time of the year. And even though consumer confidence is low, online spend this holiday season is expected to rise to new heights. This means it is more important than ever to track and measure your holiday campaigns effectively. Therefore the ViralTracker team has decided to play the role of Santa and give all our regular newsletter readers a gift – a 15% discount on any ViralTracker license!
Just e-mail us now and quote ‘VT Santa09’
Obama’s Health Reform Video Challenge
It has been well documented that the effective use of social media has played a large role in Obama’s success as a presidential candidate. By allowing his fans to take ownership of the campaign and actively engage his community he managed to attract millions of dollars in campaign funds.
Once again Obama has tapped into the potential of social media, and online video in particular as people were asked to submit their own video as to attract attention to the healthcare reform debate in the US – the campaign attracted nearly 1,000 submissions and over 3,000,000 video views.
Barack Obama, the president of the United States and most powerful man on this planet, has realised the importance of online video as an engagement tool. Have you?
ViralTracker Cases
This month ViralTracker has been tracking several videos again, including campaigns for Heineken, ZEKUR, Shell, Smirnoff and Vodafone 360.
The Heineken – Know The Signs campaign was a huge success, which is why Heineken recently initiated the second stage of the campaign. The videos are a huge hit, generating over 3 million views so far.
Thanks to ViralTracker insights it quickly became apparent one video was the absolute favourite of the public, which has helped Heineken optimise the campaign and improve results even further.
Watch the video here or get more information from the campaign buzz toolkit.
Connect
To get started with ViralTracker, connect to us.
|
|
 |
|
|
Improve your viral marketing ROI and branded content with 300%
|
|
|
|
 |
|
|
See the benefits
Watch the video
|
|
|
|
 |
|
|
 |
|
|
|
|
|
|
|
|
|
