ViralTracker teams up with film maker Christen Iversen

Amsterdam, 29 March 2010

Amsterdam, The Netherlands - Today ViralTracker, the online video metrics company owned by WPP (NASDAQ: WPPGY) and Grupo LaComunidad, announced its partnership with Christen Iversen, commercial UK film editor and consultant, as part of its Authorized Reseller Program.

Video is creating new opportunities for online experiences. People watch online video for entertainment as well as the latest news, while businesses use video to create awareness and drive sales for their brands. More and more brands and entertainment companies have embraced this trend called online video. The cooperation between ViralTracker and Christen Iversen brings brands, online video and measurement together.

ViralTracker measures reach, response, ratings and comments of viral videos, online trailers and widgets, at millions of blogs, communities, social networks and over 350 video sharing portals in more than 50 countries.

Igor Beuker, founder of Grupo LaComunidad illustrates: “Most brands and entertainment companies have discovered that viral videos and online trailers can be powerful weapons of mass affection. ViralTracker enables them to understand about reaching and engaging with online video and how to improve their marketing ROI and digital content strategies”.

Christen Iversen explains: “Creating trackable media is the only way for my clients to accurately gauge their ROI and create their new campaigns and new media advertising budgets accordingly. And the cooperation with ViralTracker enables my clients to do just that.”

About ViralTracker
ViralTracker is a leading video metrics company, owned by WPP (NASDAQ: WPPGY) and Grupo LaComunidad. Also part of Grupo LaComunidad are social media marketing agency SocialMedia8, digital marketing agency LaComunidad art of the Amsterdam based Grupo LaComunidad are also digital marketing agency and AdAge Power150 ranked blog ViralBlog. For more information, visit www.lacomunidad.co.uk, www.socialmedia8.com, www.viraltracker.com, www.viralblog.com or www.wpp.com

About Christen Iversen
Christen Iversen is an UK based editor, DFX supervisor and Post production consultant driving into new media digital delivery with ViralTracker as a key component to his clients’ viral campaign management strategies. As a 15 year veteran of commercial film, Christen has seen the development of deliverables go from cinema opticals through the non linear revolution of the 90’s and now the web broadcast playground of the viral delivery. For more information, visit http://christeniversen.co.uk/