ViralTracker and azionare launch partnership to improve viral marketing ROI

Amsterdam, 23 February 2009

Amsterdam, The Netherlands - The world leading provider of viral marketing tracking technologies ViralTracker, owned by WPP (NASDAQ: WPPGY) and Amsterdam based Grupo LaComunidad today announced a strategic partnership with azionare – one of the leading social media marketing agencies in Germany.

ViralTracker and azionare will collaborate on technology development, on sharing data and information and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at the clients of azionare, with greater viral marketing insights, delivered by the ViralTracker technology.

ViralTracker measures and improves the creative power, reach and response of viral internet commercials, viral videos, viral games and movie trailers, webisodes and widgets. ViralTracker was launched by Grupo LaComunidad in 2004 and has tracked over 200 viral campaigns for leading brands and agencies. In 2008 Grupo LaComunidad launched its ViralTracker authorized reseller program across the US and several EMEA regions.

“Video and social networking are the fast growing online trends across the globe. Even Oprah Winfrey, Pope Benedictus XVI and Barack Obama have YouTube channels or Facebook pages. Brands and agencies also feel the need to develop better viral marketing analysis and measurability. And in this economic situation the focus on return on investment is more important than ever,” said Igor Beuker, founder of Grupo LaComunidad and former IAB Chairman. “This partnership will help German clients to meet their online video and viral marketing ROI objectives”.

Robert Wauer, founder of azionare explains: “Leading brands in Germany have increased their viral marketing budgets last year. With the ViralTracker resellership for German speaking countries azionare will be able to offer brands in Germany, Austria and Switzerland a powerful viral tracking technology, expertise and insights to optimize their viral marketing campaigns and to drive ROI”.

About ViralTracker
ViralTracker is the world’s leading viral tracking technology, owned by WPP (NASDAQ: WPPGY) and Grupo LaComunidad. Part of the Amsterdam based Grupo LaComunidad are creative digital branding agency LaComunidad, global social media marketing agency SocialMedia8 based in Amsterdam, London and Milan, global leading viral tracking technology ViralTracker and AdAge Power150 ranked blog ViralBlog.com. For more information, visit www.lacomunidad.co.uk, www.socialmedia8.com, www.viraltracker.com, www.viralblog.com or www.wpp.com

About azionare
azionare has started in 2002 as specialist for videostreaming and interactive movies. Today this is still one of its business units which is working on rich media projects and online creative services. Since 2005 a new unit has grown very strong and turned azionare to one of the leading social media marketing agencies in Germany with main focus on viral campaigns, community building and buzz tracking. For more information, visit www.azionare.de or www.social-media-intelligence.de