WPP’s GroupM acquires LaComunidad & ViralTracker

Amsterdam, 7 February 2008

GroupM announces acquisition of LaComunidad and ViralTracker

Amsterdam – GroupM, part of WPP Group plc, announced today that it has acquired LaComunidad, a leading Dutch interactive agency. LaComunidad specialises in viral and social media campaigns, and has developed the viral tracking technology ViralTracker.

LaComunidad was established in 2003 to manage the development and distribution of interactive communications through community activation, word-ofmouth and viral marketing. The proprietary ViralTracker technology was launched in 2004, and has successfully been used to plan and measure online viral campaigns for over 50 global brands. LaComunidad clients include Univé, Colgate Palmolive, KLM Royal Dutch Airlines, Heineken and Wilkinson.

“Our acquisition of LaComunidad and ViralTracker reflects our commitment to digital marketing leadership” said Ruud Wanck, Director Interaction GroupM EMEA. “Viral campaigns, social media and user-generated content are growing rapidly, and are increasingly important marketing tools. LaComunidad already work with some of our clients, and we see an immediate opportunity for them to help more of our clients in these important areas.”

Igor Beuker, LaComunidad and ViralTracker founder and CEO explained: “GroupM is the world’s leading media investment network and they will help us drive growth internationally. Our thinking and services will complement their integrated approach to communications and ensure their clients stay on the leading-edge of digital developments.”

More information can be found at www.LaComunidad.co.uk, www.ViralTracker.com and www.ViralBlog.com

About GroupM
GroupM is part of WPP Group plc, and is world’s leading media investment management operation. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.